IMA Cookie Policy
Last Updated: January 2020
This Cookie Policy applies to any websites, branded pages on third party platforms (such as Facebook or YouTube), and applications accessed or used through such websites or third party platforms (“IMA websites”) which are operated by or on behalf of IMA.
By using IMA websites, you are consenting to our use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies in this way, you should set your browser settings accordingly or not use IMA websites. If you disable the cookies that we use, this may impact your user experience while on IMA websites.
The table below summarizes the different types of cookie we use on IMA websites, together with their respective purpose and duration (i.e. how long each cookie will remain on your device).
What are cookies?
Cookies are files or pieces of information that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit an IMA website. A cookie will usually contain the name of the website from which the cookie has come from, the "lifetime" of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.
What do we use cookies for?
We use cookies to make the IMA websites easier to use and to better tailor the IMA websites and our services to your interests and needs. Cookies may also be used to help speed up your future activities and experience on our Sites. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how people use our Sites and to help us improve their structure and content. We cannot identify you personally from this information.
What types of cookies do we use?
Two types of cookies may be used on the IMA websites - "session cookies" and "persistent cookies". Session cookies are temporary cookies that remain on your device until you leave the IMA website. A persistent cookie remains on your device for much longer or until you manually delete it (how long the cookie remains on your device will depend on the duration or "lifetime" of the specific cookie and your browser settings).
Some of the pages you visit may also collect information using pixel tags (also called clear gifs) that may be shared with third parties which directly support our promotional activities and website development. For example, website usage information about visitors to IMA websites may be shared with our third party advertising agency to better target Internet banner advertisements on our websites. The information is not, however, personally identifiable, although it could be linked to your personal information.
Are there third party cookies on the IMA website?
We use a number of suppliers that may also set cookies on your device on our behalf when you visit IMA websites to allow them to deliver the services they are providing. When you visit IMA websites you may receive cookies from third party websites or domains. We endeavor to identify these cookies before they are used so that you can decide whether or not you wish to accept them. NextRoll is utilized by IMA for some online marketing activities, if you would like to learn more about NextRoll and the California Consumer Privacy Act, please click here. You can opt out of cookie remarketing at any time by the following link: Network Advertising Initiative opt-out page.
How can I control or delete cookies?
Most internet browsers are initially set up to automatically accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser’s instructions or help screen to learn more about how to adjust or modify your browser settings.
If you disable the cookies that we use, this may impact your experience while on IMA websites, for example you may not be able to visit certain areas of an IMA website or you may not receive personalized information when you visit an IMA website.
If you use different devices to view and access IMA websites (e.g. your computer, smartphone, tablet, etc.) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.
Cookies on IMA websites
| Cookie Function | What do they do? | Do these cookies collect my personal data/identify me? |
|---|---|---|
| Necessary | These cookies are essential to make IMA websites work correctly, they enable you to move around our websites and use our features. Examples include remembering previous actions (e.g. entered text) when navigating back to a page in the same session. | These cookies don’t identify you as an individual. If you do not accept these cookies, it may affect the performance of the website, or parts of it. |
| Performance | These cookies help us understand how visitors interact with our websites by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us improve the performance of our websites. | These cookies don’t identify you as an individual. All data is collected and aggregated anonymously. |
| Functional | These cookies allow our websites to remember the choices you make (such as your user name, language or the region you are in) to provide a more personalized online experience. They can also enable visitors to watch videos or engage with social tools, such as blogs and forums. | The information these cookies collect may include personally identifiable information that you have disclosed, such as your username or profile information. We shall always be transparent with you about what information we collect, what we do with it and with whom we share it. If you do not accept these cookies, it may affect the performance and functionality of the website and may restrict access to content on the website. |
| Targeting / Advertising | These cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times you see an advertisement. They also help us measure the effectiveness of advertising campaigns on IMA and non-IMA websites. We may use these cookies to remember websites you have visited and we may share this information with other parties, including advertisers and our agencies. |
Most types of these cookies track consumers via their IP address which may be considered personal and identifiable information. |
Cookie Types
The cookies mentioned above will be one of the following types:
| Cookie Type | How does this type of cookie work? |
|---|---|
| Session / temporary | These cookies are deleted from your device after you leave the website. |
| Permanent / persistent | These cookies are not deleted from your device after you leave the website. They remain on your device for a longer period of time. |
| Third Party | These cookies are not set directly by us and may be session or permanent. |